“We don’t need the shoe.”

That was what I said when the team told me we would have the opportunity to shoot Kevin Durant but the product would not be ready in time.

There is always a solution if you remove the problem and replace it with what you can control.

I knew combining the physical and digital was the best way to bring this creative to life.

I pitched shooting Kevin using a swiping gesture to customize a floating shoe in front of him. It’s like Iron Man Technology meets Nike Technology.